A dedicated IP address ensures that you'll have a unique numeric identifier on the Internet and that it shall not be shared with other's Internet sites or applications as it happens with a shared web hosting account. There are various uses for a dedicated IP - for example, when an SSL certificate is needed in the event that you have an Internet store and you want to accept online payments or if you have a login form and you want the info that users submit to be encrypted. A dedicated IP address could also be used for other apps, like a VoIP server, for instance. In addition, it shall give more credibility and protection to your websites, given that a network flood to a shared IP won't have any impact on your dedicated IP. If you host your Internet sites with us and you have your own hosting server, you shall be able to get one or numerous dedicated IP addresses with just a couple of clicks and to use them in the event that you cannot use the IP that comes with the web server.